Swiss Military : Overview

Since 1893, Wenger S.A. of Switzerland has been known as the Maker of the Genuine Swiss Army Knife™. Based in the town of Delémont in the heart of the Swiss Jura region, Wenger S.A. of Switzerland became established as one of Europe’s leading knife makers and one of two official producers of the Swiss Army Knife. It was only a matter of time before the product range expanded to watches. Only the Maker of the Genuine Swiss Army Knife™ lends its heritage to the Swiss Military® watch. Swiss Military® continues the tradition of Swiss innovation, craftsmanship and quality design.

Swiss Military® is the brand of choice for consumers seeking a ‘lifestyle tool’ that delivers functionality, value, classic styling and versatility. The recognizable ‘cross’ is associated with heritage, authenticity and craftsmanship. The Swiss Military® watch is a global icon, a timeless piece that evokes- Functionality: it does more than just tell time, Affordability: it is a ‘Swiss Made’ watch that will last and Versatility: it can be worn on any occasion.

The innovative styling of each watch compliments Swiss Military®‘s commitment to performance, quality, craftsmanship and versatility. The innovative designs deliver more diverse watch styles that provide the necessary tools required for all types of consumers ranging from the outdoor enthusiast to the in-office, globe trotting executive to, simply, the watch aficionado. The Swiss Military® watch has no boundaries just like the Swiss Military® wearer's interests, needs and lifestyle.

The Authenticity
To identify an authentic Swiss Military® watch please verify the following features.

The Swiss Military® logo (a white cross in a red or silver square that has rounded corners) at the 12:00 position.

The name Swiss Military is under the 12:00 position.

The markings “SWISS MADE” at the 6:00 position.

An image of a Swiss Army Knife embossed on watch caseback.

A serial number (based on series) on watch caseback.

Wenger S.A. of Switzerland Marketing
Wenger S.A. of Switzerland’s products are marketed world wide in over 135 countries under its various trademarks, which include: WENGER®; Swiss Army Knife; Maker of the Genuine Swiss Army Knife™; WENGER SWISS MILITARY™; SWISSGEAR™; and, most importantly, the WENGER Swiss Cross logo consisting of a representation of the Swiss Cross on a square shield with rounded corners. Wenger S.A. of Switzerland trademarks have become very well known around the world, as has its reputation for uncompromising craftsmanship and quality design.

In Canada only
Wenger S.A. of Switzerland’s watches are marketed under the SWISS MILITARY® brand distributed by Swiss Peak Ltd. of Richmond Hill. Swiss Peak Ltd is the exclusive distributor of the Wenger Swiss Army Knife™, Swiss Military® Watch, and SWISS BUSINESS™ Tool by Wenger. Working in alliance with Wenger S.A. of Switzerland, Swiss Peak Ltd distributes these exceptional quality and innovative designed ‘tools’ to the Canadian marketplace, continuing the tradition of quality, craftsmanship and versatility that began in 1893.

* Wenger S.A. of Switzerland has no association with Wenger’s Limited of Quebec.

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* Due to Canadian trademark restrictions, Wenger S.A. of Switzerland watches are sold under the brand name Swiss Military in Canada only.
There is no affiliation between Wenger S.A. of Switzerland and Wenger's Ltd. of Canada.